Archive for April, 2009

Twitterers meet — in the flesh — at local TweetUp

Users of microblogging site gather at Brew Works

Eric Thomas and Sharon Polly-Boes are friends who have regularly commented for months on the missives the other sends out on Twitter.

On Monday in a lofted space above the first floor of the Allentown BrewWorks restaurant, they finally met at the Lehigh Valley’s first TweetUp. Along with about 30 other Twitterers, they shared a happy hour and put faces to usernames.

Thomas, or @cwluc, is a 26-year-old from Allentown looking for a job in the technology sector. Polly-Boes, also known as @Iluv2laugh, moved to Bethlehem from New York last year looking for a new life and a less expensive place to live.

They probably wouldn’t know of each other’s existence without the microblogging Web site where the fundamental question is: What are you doing?

Through tweets — comparable to Facebook status updates or tiny blog posts of 140 characters or less — these two have shared their shared love of photography.

“I wanted to meet people after I moved here last

summer,” said Polly-Boes, 43. “Twitter was an easy way to connect.”

Michael Andreano, or @mandreano, is a 35-year-old information security analyst from Forks Township. Andreano modeled the event on meetings for Twitterers in larger cities, and created a Twitter page (@lvtweetup) for what he hopes will be a regular gathering. Within four days of its creation, the Lehigh Valley TweetUp had 11 sponsors, free T-shirts and a meeting place.

“That speaks to the power of social media,” Andreano said. “And it gives us an idea of what you can accomplish with Twitter.”

Several attendees were local marketing and public relations executives who use Twitter to help clients promote their brand. They say it’s not always an easy sell.

“Everyone is still trying to figure out how to make it work,” said Michael Drabenstott, a principal at Spark marketing and communications firm in Bethlehem, one of the event’s sponsors. “Some large companies are reluctant to jump in because they don’t know how to classify Twitter.”

Kathryn Armstrong, who tweets for the Lehigh Valley Health Network @LVHN, posts health tips and articles for her employer. “I use it as an engagement and communications tool,” she said.

Armstrong, 42, also writes about dog rescue on her personal Twitter page, @cybersibesk.

Dennis Brennan, a 50-year-old mortgage banker from Bethlehem Township, posts on @dmbrennan for networking purposes.

And Matthew Tuerk, assistant director of the Allentown Economic Development Corp, promotes good news in the city. You can find him @matuerk.

Some of the attendees, naturally, live Tweeted about the event by text message from their cell phones and posted web updates from smartphones, while others posted Twitpics afterwards.

The group was as diverse in age, gender and race as they were in their reasons for using Twitter.

Deidre Latoof, 24, of Catasauqua went to high school with Thomas, the Allentown resident looking for a job in technology, who joined Twitter more than two years ago.

A new Twitterer, Latoof uses @ofthesorrows05 to write about hurting her foot, or taking a bubble bath, or the books she reads.

“Now that I’m not in college, I’m not as social as I used to be,” said Latoof, a bank teller. “I joined Twitter to stay in touch with friends. I came out tonight because I need to get out more.”

Brew Works on the Green in the Morning Call

Women’s Open not only attraction in L.V.

There are a lot of things which are new for the upcoming golf season.

Regulars who don’t long for beer-and-cheese soup or spicy chicken sandwiches take note: The Brew Works on the Green will have $1.50 hot dogs, too.

”We’re trying not to rock the boat for customers who have been going for years,” Brew Works president Jeff Fegley said. ”We want to please them and bring in new customers that Allentown Municipal never saw before.”

Following a winter renovation, Brew Works on the Green is scheduled to open May 1 at Allentown Municipal. The third outpost of the Brew Works family replaces the former Sand Trap Grille at the 57-year-old course.

Fegley said his group gutted the 1,750 square-foot space, replacing it with an 85-seat restaurant that will serve a menu familiar to Brew Works fans. It also will feature breakfast, microbrews and a 32-seat patio. Fegley said the restaurant will be open year-round.

”We think that, during the offseason, the Brew Works will be pulling customers into the course for holiday sales,” Fegley said. ”There’s no doubt we’ll be seeing increased revenue in the winter months as well.”

In addition, the city is renovating the course’s locker rooms but has shelved plans for a heated, two-level driving-range deck.

Tickle Me Tuesday Host is in the News

Five Questions: Comedian Ryan Hill talks about wearing two hats in the entertainment biz

by Express-Times staff
Tuesday April 14, 2009, 12:30 AM

When he’s not working behind the scenes at Civic Theatre in Allentown, Ryan Hill can be found in front of the curtain cracking jokes for Lehigh Valley audiences.

Hill, marketing coordinator for Civic Theatre, lets his creative juices flow as host of the Allentown Brew Works’ “Tickle Me Tuesdays” comedy nights. A longtime fan of comedy, Hill has been helping spearhead the comedy revolution taking place in the Lehigh Valley.

He recently sat down with staff writer Dustin School for Five Questions about wearing multiple hats in the entertainment world, dream gigs and comedy in the Valley.

Click here for the full Express Times article and interview